When I was at school the number one accessory wasn't a Spice Girls pencil case, the latest issue of Sugar Magazine or even an Adidas backpack: it was a huge pot of Vaseline, carried around from class to class like it was a precious commodity. What started as a few girls bringing small tins of the transparent gloopy balm as a way to add shine and luster to their lips, quickly evolved into it being super cool to buy the biggest pot of petroleum jelly you could find and sharing it (rather hygienically) with the entire class like some kind of passage to popularity. Little did we know back then what else those massive tubs of Vaseline could be used for, but over the years the brand have capitalised on the fact millions of men and women globally reach for the jelly as a way to look after their delicate bits. We've had tinted versions, scented versions, limited edition versions and even collaborations with some luxury names, but that doesn't change the fact these little pots are not exactly good for your lips.
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