Nobody would choose to spend a morning in the doctor's surgery letting a stranger look at your nether regions, but those few minutes of embarrasment are totally worth it if they could potentially save a life. Smear tests are worryingly on the decrease, even though we're more educated and aware about their importance than ever; as we step towards the tenth anniversary of reality star Jade Goody's premature death from cervical cancer, the results of her awareness building are starting to wane. Although 75% of cases can be prevented by cervical screening and up to 90% of pre-cancer cases can be picked up and treated with very little inconvenience, one in four women aren't attending their appointments. So why may that be? There's no doubt that one of the biggest barriers to attending these all important appointments is the fear around discomfort and pain.
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