HONEST THOUGHTS & A FULL REVIEW OF THE INFORMATION AVAILABLE
A year ago today I sat down to research a new 'contraceptive' app that had been causing quite the controversy across social media. Natural Cycles was hailed as a hormone-free way to take control of your body, tracking your fertility using your basal temperature each morning and entering data into an app to show you when it was 'safe' to have unprotected sex; what was worrying about this new technology and their promotional posts that were starting to flood social media, was that there was very little discussion around the facts or transparency about the data - just 'this has changed my life' and a flurry of #ad declarations. Rightly so it started to cause waves and bloggers were called into question over their paid promotions; in the interests of providing a balanced view (and doing the research the majority of influencers failed to before they took money for promoting something so potentially life changing,) I spent the best part of half a day reading medical journals and research before writing up my thoughts. 
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