Falling Back In Love With Instagram

Without a doubt, we all have a bit of a love-hate relationship with the photography app that's changed a generation. Instagram may have launched as a creative way to share imagery and tell a story, but it snowballed into a whole new way of communicating - launching unknown content creators into superstardom and allowing many of its users to make a living from sharing shots of them in their newest purchase. Over the years we've fallen in love with this photo-sharing platform, even creating whole new image styles (hello flatlays!) to generate as many likes as possible; many of us have put our hearts and souls into growing an audience, or simply supporting our fave accounts, but in the last twelve months it's been impossible to not notice the general disdain and frustration at an app that started out by offering so much fun.


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