I often feel like there are more hyped-up beauty products than there are non-hyped ones. Clever marketing tactics, tonnes of influencer reviews and a big old promotional budget can often turn the most basic and boring of makeup items into a supposed holy grail find. I'm not often swayed by the mass hysteria the surrounds new launches or cult brands that hit our shores from the US of A, prefering to put them to the test myself (and more often than not finding myself incredibly underwhelmed,) but sometimes even I'm surprised at what I find. The It Cosmetics 'Your Skin But Better' CC Cream has been talked about so much that there are nearly three million hits for it in Google - and with good reason. Because, hands down, I'm pretty sure this is my favourite beauty discovery of the year so far.
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