There's little truth in the fact that blogging costs a small fortune; in reality all you need is a computer, an internet connection and the ability to type, even if the industry has got caught up in visiting super instagrammable locations or investing in cameras that cost more than two months rent. When I started writing about my favourite lipsticks back in 2010, blogging was about telling stories and connecting with women that were just like you - none of us had fancy equipment, knew how to take a decent photo, write code or edit to give pictures a few extra hot air balloons. It was trial and error, with investment in both our own development and equipment over a period of time, but now there are a whole host of tools that have been developed to make our life easier. From social media scheduling and accessible newsletter tools, to invoicing platforms and graphic creation sites, there's always something to ensure your content looks super slick and your time is used efficiently.
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