As I sit here at my desk, exhausted and fed up after another long and pretty pointless day spent in the grimy streets of London Town, I wonder why I bother. I've been running my site for eight years, and in that time I've built up some incredible relationships with certain brands and I know they respect what I do; they value my time, expertise and the audience that I've established over a number years. They respect the effort that goes into creating content and building an audience, and they understand that time is a precious commodity - especially for those of us that don't live in the capital city. However, on the flip side I feel like we're once again battling against the tide and experiencing the same troubles and issues that we were five years ago. Constant justification of our existence and value takes its toll, and even for the most long-standing of us it starts to wear thin.
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