Making the decision to step away from the brand name I'd developed over eight long years was not an easy one. It'd been on my mind for many months and I knew that the alias I'd been using since I started my blogging journey no longer reflected who I was, but the thought of giving all that up and moving on to something new was intimidating. As someone who tends to just 'get on with it' and impulsively decides to make a big life change, it was an unexpected experience to spend months mulling it over and wondering what impact it would have on my digital presence - and in turn my income. But alas, a couple of weeks ago that's what happened!
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