A slick of mascara gives me more satisfaction than it probably should. It's one of my favourite things about beauty and I love everything about the process: from the pop of the tube as you pull out the wand, to the layers of thick black goop and the motions of coating your lashes in an upward motion to reveal a flutter you never knew was there. One of the things I've learned about mascara over the years is that the price tag in no way reflects the quality; I've tried cheap ones that are blooming amazing and expensive ones that are utterly useless, but I've also tried the opposite. You really have to take a leap of faith and put them to the test yourself, especially as we all tend to look for slightly different things from these tubes of black stuff (whether that's lengthening, volumising, curling, separating or a combination of them all.) Over the years I've tried hundreds of different formulas and tested hundreds of different wands, always searching for the holy grail that will never be outdone - and I know many of you are the same. So what if you could create your own bespoke and perfectly formulated mascara that ticked all your boxes? What if your fluttery lash dreams were only a hop and a click away?
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