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New Year, New You? How These Cliché Messages Are Having A Detrimental Impact On Us All

BOOST THE CONFIDENCE OF YOUNG WOMEN IN YOUR LIFE
WITH THE DOVE SELF-ESTEEM PROJECT

It’s such a cliche, but every January without fail the phrase ‘New Year, New You’ is bashed around like it’s the last box of gifted chocolates you’re trying to get rid of. With the dawn of a new year and a new month, it provides the perfect opportunity to refresh and restart - counteracting all the damage you did over the party season, when too many glasses of fizz and too many second helpings left you feeling sluggish and a little bloated. However, whilst messaging around taking care of yourself isn’t necessarily damaging, this constant focus on reinventing ourselves and reaching impossible heights, rather than just living our best lives, can leave us with lower self-esteem than ever before.

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