SPONSORED FEATURE IN PARTNERSHIP WITH DOVE
How many times a week do you condition your hair? How often do you apply hand cream or massage in some body lotion? We don't think twice about looking after the delicate skin on our face and body, but there's one area that's often overlooked and neglected more than just a little: our underarms. On a weekly basis this delicate area of skin is subject to hair removal, sweaty workouts, irritating fibres and general scrubbing in the shower; all of this combines to unsurprisingly leave skin parched and in need of some loving care. Every time you shave, according to Dove up to 36% of what you remove is your own skin - so it's no surprise then that underarm skin is more prone to redness and irritation. With the average person sweating up to a litre of moisture every hour during exercise, this area of our body is blooming hardworking. Often antiperspirants can be harsh on skin, thanks to the inclusion of everything from alcohol to heavy fragrance, exacerbating the situation and leaving our underarms feeling less than sassy. Although most of the time they're hidden under clothing (or just because we don't generally tend to walk around with our arms in the air!) our armpits are just as important as every other area of the body - if not more so, as they're essential in the elimination of toxins and work a treat at keeping us cool.
As the weather heats up and we're once again ready to embrace the strappy dress and sleeveless top, the uncomfortable subject of sweating is also top of the agenda. Although sweat itself has no odour, the bacteria that sits on the surface of skin and break down sweat into acids does; which is where an effective and bacteria tackling antiperspirant comes into play. Cleansing your underarms effectively every day is super important in the fight against body odour (helping to remove the build up of product and bacteria, which can prevent our pits from operating properly) as is an effective and reliable antiperspirant to control the flow of sweat and reduce the stinky bacteria on the surface.
Without loving care, our underarms won't be able to rid the body of damaging toxins or cool us down when we need it most. Dove has created a formula that not only ticks those boxes, but helps to provide deep nourishment and faster repair for more comfortable and confidence inspiring pits. Their formula is enriched with 1/4 moisturising cream to replenish lost moisture and aid the repair of this delicate skin, after its been exposed to damaging hair removal process and our exhausting daily regimes, but now features even more hydration to treat this delicate area with the ultimate care. (Read my previous post here for more info!) Lubrication is such an important part of any beauty regime, as our bodies are exposed to moisture zapping activities every single day; but why should that stop at your face or limbs? Our 'pits may not be at the forefront of our minds on a daily basis (how many of us just spray or roll on some deodorant without thinking twice?) but it's just as important to ensure they're hydrated and healthy in order for them to work effectively.
I'm not saying we should be slathering our underarms with our expensive face creams or giving them a weekly pamper (although there are some incredible armpit masks which aid the elimination of toxins - I totally need to get on board with those!) but if you can switch up your deodorant for an alternative that helps to keep this part of your body in check, why would you not? We don't think twice about conditioning our hair, applying body lotion in the morning, or ensuring we pop on a night treatment before bed, but keeping your underarms in check seems a little out of the ordinary. Using a Dove antiperspirant ensures our underarms are nourished and protected, while preventing the appearance of unwelcome odours during the warmer season; it's a simple and effective way to look after this often neglected area of the body, without having to even think about it.
Raise your arm (and reveal your 'pits) if you're totally down with looking after your underarms in the same way as you look after your face, or limbs, or hair or hands? Me too!
Read my previous post all about the new and improved Dove antiperspirant here.
Don't forget to enter the competition to WIN £250 of high street shopping vouchers and the entire Dove antiperspirant range!
Dove's new and improved anti-perspirants are available now, priced from around £2.30. Discover more on their website here.
This is a sponsored post in partnership with Dove; all opinions are my own and I've used the Dove deodorants for more than a decade.
Features PR samples unless otherwise stated. To read my full disclaimer, click here.