SPONSORED FEATURE
Every single system in the human body relies on water to function effectively; with a drop in bodily fluids of just 5%, we can see a significant negative impact upon our energy levels, complexions and ability to process food. Although we're consistently told to drink up around eight glasses of water a day, the majority of us struggle to fit it into our regimes or find ourselves reaching for a caramel macchiato instead. My own struggle with water consumption has been well documented, but increasingly I'm learning to always carry a bottle of water with me and skip those cans of fizzy pop in favour of a little beaker of orange squash. I've become incredibly aware of when I'm feeling dehydrated and make a concerted effort to drink as much as possible throughout the day, starting with a big glass of water as soon as I wake up. There's no doubt it has a positive impact on my energy levels, ability to focus and overall wellbeing, as well as offering a little beauty kick-back too: drinking water is the oldest and cheapest way of achieving a glowing and healthy looking complexion. Victoria Beckham has once again been quoted this week as looking after herself by drinking lots of water, so if it's good enough for her it's more than good enough for us mere mortals!
It doesn't take a medical degree to understand that the better hydrated we are the more moisture will sit within the skin's surface. This means a plump and fresh complexion, rather than dullness and dry patches that then require a plethora of products to rectify; it's the simplest, cheapest and most effective way of looking after our skin no matter our age. Not only that, but water helps our brains to function effectively and our energy levels to be tip top... If you've ever felt that 4pm slump or wandered the streets feeling like you need coffee on a drip, all you need to do is get yourself a nice gold glass of water. Water helps keep our joints lubricated, our hair and nails full of life, our digestive systems working effectively and so much more besides; it's not something we should be skipping or thinking we can do without.
Staying hydrated on the go is incredibly important, especially around London Fashion Week when everyone's dashing from show to party with little more than a soy latte and warm glass of champagne to keep them company. That's why the new refillable BRITA fill&go Vital is such an on-trend accessory that provides you with great-tasting water no matter where you are! I've used BRITA water filters for as long as I can remember, so it's a brand I have a huge amount of affinity with; as I live in a hard water area my mum would always filter our water before we mixed it with our squash or added it to the kettle, so it's no surprise a filter jug was one of the first things I bought when I moved into my own flat. The BRITA fill&go Vital takes that much-loved concept and makes it portable, allowing us all to enjoy the benefits of a cool sip of water with less taste-impairing substances; each replaceable MicroDisc within the bottle filters up to 150 litres (or lasts for up to four weeks,) meaning it's not only more convenient and cost effective than bottled water, but so much better for the environment too. The bottles are bright, bold, easy to clean, dishwasher safe, BPA-free and made from high-quality, durable materials, making them so much more than just another refillable alternative to a bottle of Buxton, Evian or Fuji. Here's why I think they're next season's must-have...
FRIENDLIER TO YOUR PURSE (I.E. MORE MONEY FOR SHOES)
Unlike bottles of water which can set you back anywhere between one and two pounds a go, the BRITA fill&go Vital costs £15.00 for an initial outlay but provides an unlimited amount of refreshing pick-me-ups. The replaceable filters work for up to 150 litres of water, meaning it's a negligible amount of just a few pence for every use. Your wallet will thank you.
BETTER FOR THE ENVIRONMENT (I.E. SAVE THE WORLD)
Plastic bottles can last up to 400 years; it's estimated that around eight billion are used in the UK every single year. Even if they're made from recycled material, that's a huge negative impact on the environment. BRITA fill&go Vital removes that problem by allowing you to re-use the same container for as long as you need it - and you know saving the planet is so hot right now.
SLEEK & STYLISH (I.E. A TOTAL FASHION ACCESSORY)
I've reused my bought water bottles so many times that they become a scraggly mess that I'm slightly embarrassed to pull out of my handbag. Thanks to the bright, simple and sleek design of the BRITA fill&go Vita, this is a bottle I'm going to *want* to share. Plus, it's available in a multitude of colours so there's always one to match your outfit.
So make a commitment to your skin and the world around you by investing in a brightly coloured re-useable BRITA fill&go Vital water bottle. It's the best money you'll spend this season.



The BRITA fill&go Vital water bottles are available online, priced £15.00 each. More information on the BRITA website: www.brita.co.uk
This is a sponsored post on behalf of BRITA; all opinions are my own and I've genuinely used their products for about twenty years!
Features PR samples unless otherwise stated. To read my full disclaimer, click here.