SPONSORED FEATURE
Looking good and feeling great isn't just about holding back the clock and avoiding the onset of those inevitable wrinkles; it's about plumper, smoother, hydrated skin that makes you feel better than ever. As we age our skin starts to lose that fullness that we associate with youthful looks, but with a great portfolio of products it's possible to give it a little boost and focus on creating a healthy glow. One of the key magic ingredients to achieving a plump and full complexion is hyaluronic acid; it can be found naturally in most every cell in the body, but it's found in the greatest concentrations (about 50% of the body's total quantity) in the skin tissue. Hyaluronic acid acts as a 'space filler' by binding to water, therefore keeping the skin wrinkle-free and plump. Young skin is smooth and elastic as it contains large amounts of hyaluronic acid that helps keep the skin stay healthy; it provides continuous moisture by binding up to 1000 times its weight in water, but with age the ability of the skin to produce this vital substance decreases. That's why it's perceived to be one of the 'wonder ingredients' of anti-ageing skincare, as products that contain it can essentially attract more moisture into the skin to help lubricate it and perform in the way it once did. So hyaluronic acid is important right? 
L'Oreal Paris newest skincare innovation, Revitalift Filler Renew, offers their first advanced daily replumping care and their highest ever concentration of hyaluronic acid to replump the skin with moisture. Clinically proven to reduce the appearance of wrinkles, the range helps contours to look fuller, skin to look plumper and fullness to be restored. We often focus so much on wrinkles, pigmentation and texture changes in our skin as we age that it's easy to overlook a simple lack of fullness; it's sometimes difficult to identify, as loss of fullness is expressed in different ways in different people, but restoring this fullness can be the key to looking even more fab. According to L'Oreal Paris, 40% of women are concerned with a lack of volume as they age; we all want a hydrated, plump and smooth complexion that helps us look better than ever - and Revitalift Filler Renew helps achieve that in an easy and affordable way. Together the concentrate, day, eye cream and NEW overnight replumping care provide skin with essential daily moisture; it won't make you look twenty years younger (who wants that anyway!) but it will help you to look your best right now... And that's what I'm all about.
Having visited the L'Oreal labs in Paris earlier this year, I know the huge amount of research that goes into developing these products - and substantiating the claims that they make. Rather than just throwing together another pot of cream and hoping for the best, everything that comes out of the L'Oreal HQ is created with passion, knowledge, understanding and dedication; dedication to helping women (and men) feel great and look great. I've been using the Revitalift Filler Renew for a little while and have been thoroughly enjoying the experience; the creams are rich and instantly hydrating, without overloading my skin or leaving it feeling greasy. With the day and night creams at only £19.99 each, these provide an affordable way to keep your complexion looking the way you want - and keep you feeling better than ever.
The L'Oreal Paris NEW Revitalift Filler Renew Overnight Replumping Care is available exclusively now in Superdrug, priced £19.99. Plus get a very special day and night cream bundle, priced £25.00, from Superdrug. The rest of the range starting at £14.99 is available nationwide.
This is a sponsored post on behalf of L'Oreal Paris; all opinions are my own.
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